Sinful Sweets

Situation:
This company had an under leveraged delicious product. There was no branding or market presence to deliver the product. There was a homemade logo that the owner had grown attached to and yet knew that it did not communicate the essence of the company to the world at large.

Solution:
Delivered a new brand identity with enhanced logo that kept true to the original design while communicating succinctly and more effectively the brand message.

Services offered:
Built and managed the brand development team of advisors and vendors. Identified the brand message, wrote creative brief and managed the creative process.