Reposado Restaurant Opening

Situation:
When the restaurant was near completion I was brought in to help successfully launch it to insure success. The challenges had grown due to overdue construction and a radically altered economic climate.

Solution:
Create a brand that matched the name, décor and feeling of this unique and exquisite restaurant. Build the brand to speak for itself and draw consumers.

Services offered:
Created brand development strategy, vendor acquisition and project management of all collateral, website design and implementation, launched soft opening week. Created press release and kits, direct mail marketing campaign, as well as media relations. Resulting in 5 large publication newspaper articles as well as countless online mentions in the first 2 months of operation. Designed, managed and implemented the grand opening media party.