LURE

Situation:
A small yet meticulously inspired and stunning seafood restaurant placed in an affluent yet non-destination food city. Had a small yet loyal following and was serving nearly at capacity on weekends but doing a lackluster business during the week. This restaurant needed to increase mid-week sales in order to break-even.

Solution:
Created a local and market presence where there was previously none. Brought in many new local customers and increased mid-week sales 4 fold.

Services offered:
Creation and implementation direct mail marketing campaign to promote a mid-week prix fixe menu. This campaign created a series of anticipatory color postcards which each fed into the other- the last leading to the next which served as a hook and created interest. Vendor acquisition and management.